LOOKBOOK - by Jasa Muller

with Yana Baumgarte, Araki Ryugo, Murad Aliyev, Wiktor Chmielewski and Nicolas Dietrich
Special thanks to : Jermaine Harper, Louis Leclercq, Charlotte Fernin, Davide Campanella, Esteban Tramoni-Sebbane, Auguste Moreau, Tom Brabant, Tom Huijben, Samuel Troy, Sarah Chabbi, Florent Routoulp, Gilles Beaujard, Alexandre Delasalle, Marine Fayollas, Jean-Pascal Pronzola, Guillaume Sultana, Pryou, Jacques Guerra and Florence Grasser.

JOUER A FAIRE SEMBLANT - by Sylvain Michaud

A piece of clothing should tell a story, more than that, it should make us dream. In fashion, it's common to expect garments to come with their own imagination, maybe even a kind of voice that only makes sense once you've taken them home. But in the adult world, the one where serious things happen, telling stories is rarely a good sign. It usually means something is being hidden, softened or reshaped.

So, if a garment tells a story, is it simply a costume ?

Gardouch doesn’t pass moral judgment on clothing. Instead, it turns to the first stories we encounter on our own, illustrated tales, comic books, cartoons. These narratives follow clear, positive values and unfold in a perfect setting, an idealized, dreamlike version of nature. They are simple stories with happy endings, forming a kind of modern mythology made for children. Books and animations like these are soft entryways into life, a padded buffer for humans in the making. With just enough realism, trees more real than real, brighter colors, easier problems, they offer a visual rehearsal for a life dedicated to preserving goodness in a safe environment.

But what happens when the time comes to face the world alone? What is left of those tales, where the seasons change without climate crisis and evil is always quickly defeated? How much help can Titeuf, Franklin, or La Fontaine really offer ?

When reality breaks down, childhood imagination becomes a comforting reference, but an unreachable one. I wish I could live in a cartoon, in that fresh and graphic world, where everything has soft, curved edges. What if clothing, made and sewn exactly as it is drawn in two dimensions, could become the bridge between childhood fantasy and a darker, more hostile present ?

At Gardouch, garments carry nostalgia, but also a kind of defiant hope, the hope of facing the world dressed like storybook characters, shielded by bold colors and simple silhouettes. This collection brings those imaginary wardrobes into reality, without softening their shapes or simplifying their original intentions. But these are real clothes too, shaped by today's codes, where volume becomes a tool for aesthetic strength and visual impact.

As an extension of the collection, Gardouch presents a series of ceramic accessories, fragile, false protections shaped like archaeological fragments of early imagination. Too delicate to use, they echo the objects we keep from the past. Like many material memories, they survive not through function, but through the stories they still carry.