LOOKBOOK - by Benoit Auguste
with Rodrigue Durard, Hair by June Ohashi, Photo assistant Magnus Bazart, Set assistant Victor Bourgeois. Special thanks to : Victor Bourgeois, Arthur Mayadoux, Jean-Pascal Pronzola, Pryou, Benoit Auguste, Sylvain Michaud, Camille Desclerc, Etienne Le Coquil, Florence Grasser.
LE LOUP AU FOND DU COULOIR - by Sylvain Michaud
Gardouch is a small town in Haute-Garonne in the Southwest of France. It is where Rémy Guerra grew up, and he chose the name of this city for his brand. This village also serves as a natural starting point for his first collection, where Gardouch embarks on a unique exploration project, choosing the room of his childhood as its excavation site.
Like aesthetic relics, the objects and decor from these early years of life are unearthed from the ruins of childhood, creating an intimate archaeology exercise.
What to do with this collection of primary and particular tastes, not yet filtered by the efforts of distinction? By drawing directly and literally from the childlike universe, Gardouch makes a fashion statement with this collection titled « The Wolf down the Hall. » Confined to his childhood room, Rémy Guerra’s inspiration has taken hold of this entire individual microcosm to conceive a first opus of sixty pieces. These sixty authentic garments and accessories for adults carefully avoid the pitfalls of disguise and stage costume while evoking the usual contents of a contemporary child’s room.
From walls to ceiling, each object leaves its original place and dimensions to become clothing. Detached or fallen, these relics of a personal prehistory are reincarnated into outfits imagined and designed in a blend of dreamlike and realistic that the solitude of a room allows, an intimate space reserved for sleep, imagination, and dreams.
Thus, the naive framed scene is applied to a dress, the wallpaper features its post-modern motifs in an all-over pattern, duvets shape the peplum of a tunic, and bed covers and sheets become fabrics.
The fantastic protagonists, fairies, knights, and monsters, leave their illustrated books and lend the Gardouch wardrobe the colors, volumes, and accessories meant to signify their original functions.
Gardouch has also selected seven pieces from the collection to interpret in solid black, like their own cast shadows. These seven minimalist versions will radically broaden the metaphorical scope of a memory rediscovered through clothing, a new medium for transmitting the first aesthetic emotions from childhood to adulthood.
